Everyone knows that we make emotional decisions with rational justifications. So why do so many ignore it when it’s literally the basis for every message, every story, and every campaign in the history of ever? You can’t pitch someone and expect them to want to buy in when you haven’t convinced them to care. How do you convince them to care? Well, let's talk about it! Ethos and Logos: The Pillars of Persuasion I think most of us forget about Aristotle's rhetorical rules once

Display of slide deck for Alpha Foods Welcome back to the blog! Today's thoughts? Presentation designers need to be designers first and software experts second. Design vs. Software Something I've long championed in the presentation space is the idea of design over software, that those who create presentations and by extension, design them should be designers first, and software experts second. Too many times, I see legacy experts in the space who know everything about the sof

Ever wonder what sets one of metals greatest ensembles apart from the rest?